Global Retail Bank Loyalty Programs Market is Set to Grow at a Remarkable Pace in the Coming Years

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Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable. There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates. Traditionally, banks and other card issuers have offered reward programs based on a customer income level and demographic profile. Banks are now segmenting customers based on their lifestyle choices and purchasing behavior.

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The use of analytical tools to better understand consumer spending patterns and offer personalized reward programs has increased in terms of adoption rates. The approach allows card issuers to launch customized rather than blanket programs to all customers. This approach also helps to target and isolate the most profitable customers and phase out the programs that do not offer significant value to a bank's overall business. Moreover, analytics are enabling banks to provide location-based, real-time discounts in collaboration with merchants. The successful implementation of analytic-based reward programs has become a key differentiating factor for banks.

This report studies the Retail Bank Loyalty Programs market status and outlook of global and major regions, from angles of players, regions, product and end Application/industries; this report analyzes the top players in global and major regions, and splits the Retail Bank Loyalty Programs market by product and Application/end industries.

The major players in global market include
Maritz
FIS Corporate
IBM
Aimia
TIBCO Software
Hitachi-solutions
Oracle Corporation
Comarch
Loyalty Lab
Exchange Solutions
Bpmonline
Customer Portfolios

Geographically, this report split global into several key Regions, with, revenue (million USD), market share and growth rate of Retail Bank Loyalty Programs for these regions, from 2013 to 2023 (forecast)
North America
Europe
China
Asia (Exclduing China)
South America
Others

On the basis on the end users/Application, this report covers
Personal user
Business user

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The study objectives of this report are:

To analyze and study the global Retail Bank Loyalty Programs capacity, production, value, consumption, status (2013-2017) and forecast (2018-2025);
Focuses on the key Retail Bank Loyalty Programs manufacturers, to study the capacity, production, value, market share and development plans in future.
Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.
To define, describe and forecast the market by type, application and region.
To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Retail Bank Loyalty Programs are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders

Retail Bank Loyalty Programs Manufacturers
Retail Bank Loyalty Programs Distributors/Traders/Wholesalers
Retail Bank Loyalty Programs Subcomponent Manufacturers
Industry Association
Downstream Vendors

Browse full table of contents and data tables of Report @ https://www.qyresearchreports.com/report/global-retail-bank-loyalty-programs-market-size-status-and-forecast-2023.htm

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